Industry-leading fintech firm SquaredFinancial has announced earlier today the appointment of Francis Lee as the new Head of Asia, to accelerate regional growth. This strategic move is part of the company’s expansion plan to strengthen its presence across key Asian markets.
fintechview reached out to Francis to get his thoughts on the recent appointment and insights on the industry.
SquaredFinancial is a well-capitalized FinTech firm founded in 2005. It aims at becoming a one-stop shop that meets investors’ financial needs. With around two decades of experience in financial technology and trading, it offers global solutions to traders of different generations and backgrounds, who are looking for an intuitive and sophisticated investment gateway. Francis Lee appointment comes in line with the company’s commitment to onboarding a talented pool of seasoned individuals to deliver quality services to its clients.
As a veteran in the Forex industry, what are your thoughts on what’s coming up next and how brokers can succeed?
I believe that the industry’s future will evolve in two directions. On one hand, we are witnessing the rise of more professional forex brokerages that prioritize providing exceptional trading services and client experiences. Their goal is to help clients succeed in their investments and achieve profitable outcomes. On the other hand, there are brokers who attract clients with high bonuses and promotions, ultimately leading to the loss of clients’ capital.
A consistently professional broker demonstrates longevity and resilience, enduring until the end.
On his appointment as Head of Asia, at SquaredFinancial, Francis Lee commented:
Philippe has been a long-standing associate with whom I have maintained a relationship since the era of ADSS. I firmly believe that the prosperity of any organization hinges upon the collective prowess of its personnel, and I assert without reservation that the management team at SquaredFinancial is among the most exceptional that I have encountered within the industry.
Who is Who
Lee brings over two decades of extensive experience in international finance, with a focus on Asian markets. His expertise in forex, derivatives, and risk management has earned him recognition as a pioneer in the trading industry within the region. Lee has been a central player in setting the standard for the regional institutional and retail trading business. He held high-profile roles in prominent multinational financial institutions. He was Managing Director of ADS Securities Hong Kong, leading the group’s overall strategic development and business operations in the Asia-Pacific region. He was also Regional Head of Business of Saxo Bank, helping build up the brokerage operations in the Asia region. Lee is a published academic, author and assistant professor at Fu Jen Catholic University.
In his new role, Lee will lead the company’s business in Asia, building out and expanding teams, and driving strong growth and setting a solid market position of SquaredFinancial.
