The team behind brigit.dev successfully combines engineering knowledge with market analysis and an understanding of end customers to create software products that offer market-fit solutions. fintechview is sharing an exclusive interview, with Marijana Gligoric, a software engineer and the driving force behind brigit.dev .
How your entrepreneurship journey started? What were the needs and challenges you identified in the sector?
My journey into entrepreneurship started when I realized that even writing perfect code doesn’t
equal a great product. After finishing my studies in software engineering, I worked in a tech
company where the focus was purely on engineering. But I noticed a gap. People weren’t taking
the time to understand the end users. Features were built without real user insights, no surveys,
and no feedback loops. That’s when I saw an opportunity.
I started learning psychology, sociology, marketing, and sales because building great software
requires understanding people. That’s what led me to start brigit.dev, where we blend technical
excellence with deep user understanding, ensuring that every product we build isn’t just
functional, but valuable and enjoyable to the people using it.
What kind of services do you offer at brigit.dev?
We offer complex web and mobile app development services. Our process starts with
understanding the real needs of future users and working closely with our clients to shape
features that are useful and really add value. We don’t build in a vacuum. Instead, we rely on design thinking, user feedback, and market research at every step. This ensures the final product is technically sound and a perfect fit for its audience. In addition to development, we act as strategic partners and offer insights on product-market fit, usability, and growth strategies.
What’s brigit.dev unique selling point? How brigit.dev differentiates from its competitors?
We blend technical expertise with business knowledge and a user-centric approach. Many
agencies focus just on coding and treat things like marketing insights, design thinking, and user
feedback as afterthoughts or nice-to-haves. We focus equally on both parts of the equation, and
because of this, we’re able to make apps that not only run smoothly but actually resonate with
their target audience. This approach, where every feature is backed by our understanding of the
end user, is what sets us apart from the crowd.
What are the features a customer should consider to ensure he has the right partner and receives an efficient service?
If you’re looking to develop an app, find a development agency that values open communication
and collaboration. Nine times out of ten, building a user-focused app requires a compromise
between your initial idea and what best serves the end user. Because of this, you’ll want a
partner who isn’t afraid to challenge your assumptions or propose alternatives. It’s not about
being “right” in a discussion, it’s about making something that delivers the most value to your
users. You should also check if they actively involve user feedback and market research in their process. These are all good signs that an agency is committed to achieving the best outcomes
both for you as a customer and for your end users.
What’s coming up in 2025 for the financial services regulatory framework?
There will be stricter requirements around data privacy, AI transparency, and consumer
protection, especially with the growth of decentralized finance and embedded financial products.
Fintech startups will need to get ahead of the curve by building compliance from day one. At
brigit.dev, we’re helping businesses adjust to these changes by including regulatory
considerations in product design so innovation and compliance go hand in hand.
What’s coming up next for brigit.dev?
We’re definitely excited about the road ahead. Our focus in the following period will revolve
around AI and the power of LLMs. We’re exploring how to integrate AI agents into fintech
solutions and aiming to add real value for both businesses and their end users.
Beyond that, we’re expanding into the US market, forging new partnerships, and we’re working
on some open-source initiatives that will let us give back to the developer community. All of our
engineers love the idea of harnessing the latest technology to tackle practical challenges. As things stand AI is the present and the future and all of us at brigit.dev are looking forward.
Who is Who
Marijana is a software engineer and the driving force behind brigit.dev, a software engineering and product development agency. The team’s core areas of expertise are FinTech, SAAS, and AI. They focus on developing dashboards, analytics platforms, payment systems and transaction solutions, and operate worldwide.
brigit.dev takes an innovative approach to software development, concentrating on both the software product itself and its end users. This agency serves as a one-stop shop for startup ideas, providing everything from product design to software implementation and maintenance.
