In this exclusive interview with Alexis Leonidou, CEO at Fintech Crafts, we explore Fintech Crafts unyielding commitment to excellence, and their mission to craft solutions that redefine what’s possible in the world of investment and trading, and reshaping the industry by placing technology at the forefront of financial innovation.
How has the trader’s profile changed throughout the years, and how has this impacted the needs of a brokerage firm?
Today’s traders expect more than just a trading platform—they want a social, interactive, and educational experience with easy access to information.
- Traders Are Younger and Digital-First: A large portion of new traders are Gen Z and Millennials, who prefer app-based engagement, gamification, and social-driven trading experiences.
- The Rise of Subscription-Based Models: Most platforms have normalized paying for premium trading features, and users are now more eager to upgrade their experience for greater access to insights. Brokers can capitalize on this trend by offering HubPro as a premium add-on service, rather than relying solely on spreads, commissions, and standalone KPIs.
- Community-Driven Trading is the Future: Modern traders seek guidance, signals, and social validation. Brokers that offer interactive trading communities and premium insights will see increased trader retention and engagement.
- Traders Are Eager to Become Content Creators and Influencers: With the rise of social platforms and audience monetization, brokers can now provide tools for clients to become their own affiliates or influencers—creating new marketing funnels that drive conversion and dominate KPIs.
FinTechCrafts is a relatively new brand, offering a full brokerage solution. Could you share more information on the services you offer?
At FinTech Crafts, we provide brokers and prop firms with an opportunity to expand their business and unlock new revenue streams without disrupting their existing infrastructure. Our flagship product, HubPro, is a fully white-labeled, premium, social-centric ecosystem that brokers can seamlessly integrate into their client portal.
Instead of requiring a full system overhaul, HubPro is positioned as a “Pro Experience” that brokers/prop firms can offer either as a value-added service or as a subscription-based upgrade to their traders.
HubPro is designed to integrate within a broker’s existing client environment, providing a rich, community-driven trading experience where traders can interact, follow key market players, access institutional-grade data, live stream, and benefit from premium research, signals, and educational content.
What sets HubPro apart is its flexibility—brokers can offer this as a free enhancement to boost engagement and retention, or they can introduce a premium subscription model for advanced features, creating new monetization opportunities. This means brokers can choose how they position HubPro—whether as a value-added tool, a revenue-generating service, or both.
Within this Pro Experience, traders gain access to:
- A social trading community to exchange ideas and interact with other traders, analysts, and influencers.
- Institutional-grade market data (70,000+ assets).
- Live signals, technical analysis, and research to improve trading decisions.
- A built-in marketplace for monetizing trading strategies, signals, and educational content.
- A loyalty and experience points system to enhance engagement and redeem points in the Loyalty Store.
- An interactive live streaming service to boost engagement through webinars, education, and live trading.
- An IB Module that allows influencers, affiliates, content creators, and IBs to interact with their internal audience and share content directly to external social media platforms to increase conversions.
- Direct messaging for trader-to-trader and broker-client communication.
- A proprietary mobile app available on iOS and Play Store.
What’s FinTech Crafts’ unique selling point, and how do you differentiate from the competition?
Most brokerage technology providers focus on backend systems and trading platforms. At FinTech Crafts, we focus on enhancing the trader experience and providing brokers with new ways to increase revenue.
- Monetization for Brokers/Prop firms: Unlike traditional platforms that simply improve engagement, HubPro gives brokers the option to create a new revenue stream. Brokers can charge traders a subscription fee for premium features such as advanced analytics, social trading, and exclusive content.
- Deep Yet Flexible Integration: While competitors often require brokers to overhaul their entire system, HubPro integrates into a broker’s existing client area. The integration process is structured and well-supported, ensuring that brokers can seamlessly incorporate HubPro while maintaining their current infrastructure.
- Social Trading 2.0: Unlike traditional copy trading, HubPro provides a complete trading social network, an AI-driven content system, and a gamified user experience that keeps traders engaged and loyal to the broker.
- AI-Powered Insights and Compliance: Our AI technology moderates discussions, personalizes content, and ensures compliance, reducing risk for brokers while increasing community-driven engagement.
Choosing the right technology partner is about more than just software—it is about finding a solution that truly aligns with a broker’s growth strategy.
Which geo markets do you cover?
HubPro is designed to be a global solution and supports brokers in multiple regions. As long as a broker’s regulatory framework allows for specific geographical expansion, our AI-powered translation tool helps traders from different languages and backgrounds engage seamlessly within the same ecosystem, creating a strong, unified trading community and increasing loyalty to the broker’s brand.
What’s coming up next for FinTech Crafts?
We have many exciting features on our roadmap for HubPro. While some innovations, such as tertiary communities, open environments, competitions, and challenges, are in the pipeline, our immediate priorities are focused on:
- Developing a seamless and optimized integration process.
- Expanding language support to ensure a truly global experience
- Enhanced AI-Driven Market Insights – More powerful content curation based on trader behavior and real-time market movements.
- Many more.
We are continuously working to enhance our product, simplify adoption for brokers, and drive more value for traders while staying ahead of industry trends.
Read the full interview in the fintechview 4th digital magazine
Who is Who
Alexis Leonidou is the CEO of both Fintech Crafts and Webedem and has over 12 years of experience in the brokerage and fintech industry, Alexis has a deep understanding of brokerage operations, from ground-level execution to executive management. In 2018, he also launched his own consulting firm, through which he has contributed to the growth and success of several renowned names in the industry.
He holds CySEC’s Legal Framework certification, a Regulatory Guide 146 – Tier 1 certification from ASIC Australia, and an Associate Qualification from the Chartered Institute for Securities & Investment, where he is also a member.