fintechview had an exclusive interview with Themis Christou following the launch of “Uveler Marketing“. As the visionary behind Uveler Marketing, Themis has transformed his extensive experience in fintech, FX, and CFDs into a progressive firm that is redefining how businesses approach marketing.
From piano concerts to fintech marketing and more. Tell us more about this transition!
Long before I got involved with Marketing, I was on stage, literally. A classically trained pianist performing in London’s storied concert halls, learning first-hand how timing, emotion, and disciplined practice can move a crowd. That performance mindset soon found a new outlet behind the scenes.
I have transitioned into marketing and management in roles for the Mayor of London’s office and the Barbican Arts Centre, Europe’s largest multi-arts venue. Inside this cultural powerhouse, he discovered two priceless truths:
- Attention is earned, never bought.
- Audiences only stay when stories make them feel seen.
Those lessons, born in orchestra pits and polished in one of Europe’s most demanding arts organisations, would later become the foundation of data-driven approach to fintech growth.
What’s the secret behind Uveler’s success and rapid growth?
Unlike traditional agencies, we take a proactive, strategy-driven approach that ensures every campaign delivers measurable impact. While we specialize in fintech, gaming, forex, and prop trading, our expertise also extends to eCommerce, Web3, and SaaS businesses. What truly sets us apart is that we don’t just execute marketing tactics—we work alongside our clients as strategic partners, helping them uncover new opportunities and maximize their potential. Our hands-on involvement and data-driven insights allow businesses to scale efficiently and stay ahead of the competition.
Moreover, with the increasing demand for prop firm marketing expertise, we’ve positioned ourselves as the go-to agency for firms looking to optimize lead conversion and trader engagement. Our 360-degree performance marketing approach covers everything, from strategy and content creation to asset development, campaign setup, funnels, email marketing, optimization, and performance optimization.
What are some innovative projects Uveler is working on?
One of our key projects we are launching soon is the Plug & Play Prop Firm Conversion Funnel, a high-converting digital product designed for prop trading firms. This pre-built funnel streamlines lead conversion by integrating automated email sequences, WhatsApp/SMS follow-ups, and retargeting ad copy to maximize funded trader sign-ups.
Additionally, we are collaborating with Emerald Zebra offering micro-sites for fintech companies and brokerslooking to enhance their online presence. These microsites provide dedicated, high-performance digital spaces tailored for employer branding, and targeted recruitment. More about this initiative can be found here.
Where do you see Uveler Marketing in the next few years?
Our goal isn’t just to provide marketing services; we want to be long-term partners in our clients’ success. In the next 2-3 years, Uveler will evolve into a full-scale growth consultancy, integrating AI, automation, and data-driven insights to help businesses scale in an autonomous way. We want to build their marketing growth infrastructure and let them grow without binding them to us for live.
Any final thoughts for businesses looking to enhance their marketing?
Businesses need to think beyond traditional marketing. The key to success today is understanding your audience, leveraging data, and using a multi-channel approach that integrates performance marketing, automation, and brand-building.