fintechview met with Pambos Michaelides, Chief Strategy Officer at HUBPro, to discuss how the platform is reshaping the broker-client relationship in today’s fast-evolving trading landscape. With a bold vision to move brokers beyond transactional roles and into meaningful community-building, Michaelides shares how HUBPro is redefining engagement, loyalty, and performance—where trading becomes not just digital, but emotional, social, and human.
“ We empower brokers to stop acting like vendors and start building loyalty. Because at the heart of it, trading is emotional. It’s social. It’s human.” commented Pambos
If you had to describe HUBpro’s mission in one line, what would it be?
To empower brokers to stop acting like vendors and start building loyalty. Because at the heart of it, trading is emotional. It’s social. It’s human. And HUBpro gives brokers the infrastructure to meet those human needs — with the right tools, at the right time, in the right context. That’s what turns users into loyal communities.
What kind of feedback do you get from partners using HUBpro?
The feedback has been overwhelmingly positive, especially from brokers who were looking for something more dynamic, community-driven, and with real ways to grow users and revenues. One of the most common things we hear is: “This is exactly what we were missing.”
Partners appreciate how intuitive the platform is once it’s customized. They’re surprised by how quickly they can launch gamified campaigns or segment users for targeted communication. Many of them report higher user retention, longer session times, and a significant boost in IB engagement—especially with our Spaces module, where an IB can have, within the brokerage environment, their own closed smaller sub-community.
Another piece of feedback we often hear is about internal alignment. Because HUBpro connects marketing, compliance, IB teams, and customer support in one ecosystem, everyone finally sees the same picture. That leads to smarter decisions and faster execution.
who is who
Since 2008 Pambos Michaelides has been leading and consulting businesses with an outstanding record. With a management consulting background, and a specialization in strategy, business planning and Marketing Pambos has impacted some of the biggest companies in Cyprus and abroad, from banking to FMCGs and from automotive to Telecommunications.
Through his own consulting practice Pambos has led numerous projects in both Private and public sectors spanning from pro-bono to almost billion euro projects such the City of Dreams development.
Pambos’s experience working in the UK as an International Business Consultant assessing markets for one of the biggest companies in the world, has brought great value to the Fintech Crafts team in both the new product development process as well as the company’s strategy.