fintechview presented in its 5th digital edition the FintechCrafts team — the minds behind HUBpro, a company focused on creating meaningful solutions for the brokerage and reshaping trading industry. Unlike traditional coverage that highlights product features alone, this interview dives into the architecture behind HUBpro, the decisions that shaped its modular design, and the evolving needs of brokers and prop firms in today’s hyper-competitive market.
fintechview met with Constantinos Orphanides who currently serves as Chief Partnerships Officer at both Webedem and Fintech Crafts is an experienced consultant and executive, specializing in B2B partnerships, fintech innovation, and strategic growth within the forex and financial services industry.
“Our business development model is relationship-driven. That means real conversations, tailored presentations, and often helping them rethink their engagement model before they even sign.. A big part of our success comes from our ability to show early ROI..”
How do you approach partnerships and business development with brokers?
We approach partnerships the same way we approach product development: with precision, transparency, and long-term value in mind. We don’t do one-size-fits-all pitches. When we meet with a broker’s CEO, CMO, or Head of Partnerships, our goal is to understand their exact challenges and pain points first.
Our business development model is relationship-driven. That means real conversations, tailored presentations, and often helping them rethink their engagement model before they even sign. We work with companies that want to evolve. Not everyone is ready for that, and that’s fine. But for those that are, we become deeply involved partners.
A big part of our success comes from our ability to show early ROI. Whether it’s through a quick-win loyalty campaign or a reactivation funnel powered by smart segmentation, we prove value fast. And once that’s done, the long-term vision kicks in.
At expos and events, we filter heavily. We’re not chasing leads; we’re looking for partners who think strategically. If we see alignment in mindset and timing, that’s when we go all in. We’re not here to sell subscriptions. We’re here to help brokers grow sustainably.
You mentioned earlier that your expo strategy is evolving. What lessons did you take from past events?
Our biggest takeaway was that not all exposure is valuable. In some of the previous expos, we had great visibility and lots of booth traffic—but many of those conversations went nowhere because the audience wasn’t the one qualified for our product. Since then, we’ve shifted to using the booth as a filtering tool, not a presentation space.
In addition, we focus on pre-booked meetings with relevant decision-makers, and we reserve in-depth product discussions for quieter, more personal settings. We’ve also started organizing informal networking dinners around the expos, where real connections are made. That’s where trust begins, not during a five-minute demo in a noisy hall.
We also learned that your message must be crystal clear. If you can’t explain your value in 30 seconds to someone walking by, you’ll miss the opportunity. So now, our visual and verbal messaging is laser-focused on transformation, growth, and engagement.
Expos remain powerful for brand awareness and partner activation, but only when done smartly. We’re now heading into IFX Limassol with a clear plan, a focused team of eight, and a target list. The goal isn’t just to be seen; it’s to connect with the right people at the right time.
Read the story and check out the team in our digital magazine
who is who
Constantinos Orphanides is an experienced consultant and executive, specializing in B2B partnerships, fintech innovation, and strategic growth within the forex and financial services industry.
He currently serves as Chief Partnerships Officer at both Webedem and FintechCrafts, leading growth opportunities, product positioning, and long-term strategic alliances across the financial services landscape.
With a solid academic foundation in Economic Science (BSc), Finance and Banking (MSc), and Shipping Management and Logistics (MSc), and holding the CySEC Advanced Certification, Constantinos combines analytical depth with hands-on experience in B2B development, forex consulting, and technology-driven transformation. His background spans over 15 years across sectors, including venture consulting, trading infrastructure, and revenue optimization for brokers.
Beyond business, Constantinos is also the owner of HoJJ, a space dedicated to encouraging connection, personal growth, and character-building within the local community.