fintechview met with Kris Leonidou, Chief Technology and Innovation Officer, who shares his insights about HUBpro, the outcome of a greater vision to elevate brokerages’ clients experience. A white-labeled community and monetization ecosystem engineered to unlock new revenue streams, improve client engagement, and position financial firms for long-term loyalty and growth. At HUBpro users can follow influential traders, share insightful discussions on asset specific pages, access a dedicated marketplace – all from a single interface, without ever having to leave your ecosystem.
You mentioned that brokers are using HUBpro to transform their entire operations — could you share a specific example of how that’s happening?
Absolutely. One of the most powerful examples is FxPrimus, who decided to use HUBpro as the backbone of their operational transformation. This wasn’t just a case of swapping out a client area—they embedded HUBpro as a strategic layer across the entire organization. They leveraged the full platform, including gamification, AI-based segmentation, social feeds, influencer tracking, and advanced notifications.
The result? They turned their platform into a living, breathing community hub. Their influencers began creating content directly through the system. Campaigns were launched targeting specific user segments. And loyalty rewards were tied to metrics that actually mattered: volume, consistency, and behavior. FxPrimes essentially used HUBpro not as a tool but as a new way of doing 360-degree business. And that’s the direction we see more partners taking.
What is FintechCrafts’ role in all of this?
FintechCrafts is the core team behind HUBpro, both technically and strategically. We are more than developers; we act as partners in the broker’s transformation. Our role spans product development, implementation, training, consulting, and long-term optimization. Every client that integrates HUBpro also gets a layer of fintech consulting that helps them tailor the platform to their real business goals.
Most of us at FintechCrafts have years of experience in the brokerage and tech industries, so we know the challenges brokers face—whether it’s regulation, acquisition, retention, financial engineering, or sales and IB growth. We built HUBpro to directly address those challenges. But beyond that, we work closely with each partner to help them define what “growth” looks like in their model.
Are there any additional services offered?
We also handle special modules for brokers that want to go beyond standard features: custom-built KOL marketplaces, SEO-oriented content hubs, internal token mechanics, and more. Our roadmap is heavily influenced by what our partners ask for. If you come to us with a unique use case, chances are we’ll either build it or already be working on it.FintechCrafts ensures HUBpro is not a static product, but a living solution that grows and evolves with each broker it serves.
In addition to Cyprus, do you also have offices in Athens, Greece?
With our headquarters in Limassol and R&D offices in Athens, Greece, we are deeply embedded in both the Cypriot and Greek tech communities, driving innovation from the ground up in the regions we call home.
who is who
With more than two decades in the software and fintech industries, Kris Leonidou has built a career defined by innovation, execution, and scale.
Kris’s career spans the Silicon Valley, the UK, and broader Europe, blending deep technical knowledge with product-first thinking. He has founded four startups – two of which were acquired – and contributed to the development of more than 50 digital products across web, mobile, and SaaS environments.
Before joining FintechCrafts, Kris co-founded and served as COO of Echofin, a vertical SaaS platform tailored for trading and investment communities.
Based in Athens, Greece,Kris currently serves as Chief Technology and Innovation Officer. He guides product development and strategy with a sharp focus on platform-based (PaaS and SaaS) solutions for the financial sector.
Kris holds an MSc in Advanced Computing and Internet Systems from King’s College London and a BSc in Computer Science from the State University of New York.
Read Kris interview and meet the rest of FintechCraft team in the digital magazine fintechview issue 5
