fintechview digital magazine 7th edition, presents an impressive cover story featuring Andreas C. Kapsos, the Chief Executive Officer of Match Prime Liquidity Services.
“Our philosophy is partnership-driven: when our clients grow, so do we.”
What was the founding vision behind Match Prime Liquidity Services, and how does your product distinguish itself in the market?
Match Prime Liquidity was founded with a clear vision: to redefine the relationship between liquidity providers and brokers by creating a regulated, transparent, and partnership-driven model. From the beginning, we recognized a significant gap in the market for a liquidity provider that truly understands the operational needs of brokers and supports them in building sustainable, competitive businesses.
Many brokers were seeking more than just pricing and execution—they needed a partner who could guide them with industry expertise, provide detailed insights, and deliver flexible, reliable liquidity without exposing them to unnecessary trading risks. Our founding objective was to offer exactly that: a professional, technology-driven, and highly responsive service designed around the broker’s strategic goals.
What sets our product apart is our ability to combine deep industry experience with a tailored approach. We work closely with clients to understand the specific tools, reporting, and transparency they need to differentiate themselves in the market. Our regulated environment reinforces trust, while our technology infrastructure ensures speed, stability, and scalability.
Ultimately, our focus has always been and of course continues to be on delivering value through partnership rather than a transactional model. We believe our success is directly linked to the success of our clients, and that principle remains at the core of everything we do.
How does Match Prime tailor its liquidity solutions to meet the specific needs of forex brokers and retail traders?
At Match Prime, we recognize that every broker has a unique business structure, client profile, and growth strategy. For this reason, we take a highly customized approach to liquidity rather than offering standard or generic solutions. Our goal is to deliver conditions & services that genuinely align with the broker’s needs and support the long-term success of both brokers and their retail traders.
From the initial engagement, we dedicate significant time to understanding each client’s full setup including their jurisdiction and regulatory environment, the type of trading flow they manage, the profile of their end clients, and their commercial and risk objectives. This in-depth assessment enables us to structure the most suitable pricing, execution settings, and instruments to ensure they remain competitive and professional without taking unnecessary trading risks.
What sets us apart is that this tailoring doesn’t stop after onboarding. We maintain strong, ongoing relationships and remain constantly updated on the broker’s development, new markets they may enter, and changes in their business needs. This allows us to proactively adjust conditions, expand instrument offerings, and enhance support as the broker evolves.
For retail traders, this means a more stable, transparent, and fair trading environment delivered through their broker benefiting from deep liquidity, fast execution, minimal slippage, and reliable technology.
Our philosophy is partnership-driven: when our clients grow, so do we. By combining industry expertise, regulatory oversight, and a flexible model, we ensure our liquidity solutions continue to meet the highest standards as the market evolves.
Can you share insights into your latest products or innovations in liquidity and how they benefit your clients?
In the second semester of 2025 we proudly unveiled a major enhancement designed to elevate the trading experience for our clients and strengthen the reliability of our liquidity offering. This innovation reflects our ongoing commitment to deliver greater value, improved performance, and enhanced market stability for all our partners.
Our advanced Abuse Rules engine is now fully integrated with HawkEye RMS, enabling real-time monitoring and automatic responses to suspicious or harmful trading behaviors, such as:
• Latency arbitrage
• Gold price manipulation
• Other toxic or exploitative strategies
Rather than applying broad restrictions, the system intelligently reroutes only the accounts identified as risky, ensuring that legitimate traders continue to benefit from:
✔ Consistently fair pricing
✔ Stable execution conditions
✔ Uninterrupted access to high-quality liquidity
This enhancement strengthens risk control, protects market integrity, and supports a healthier and more transparent trading environment — ultimately delivering a safer, more efficient, and more competitive ecosystem for all Match-Prime clients.
The second major product we introduced is our new Funded-Phase Liquidity solution designed specifically for prop firms. As the prop trading industry rapidly expands, many firms face significant challenges in the funded phase and unfortunately, a large number collapse within months, often leaving traders with unpaid payouts. While there are many contributing factors, the most common cause is insufficient risk management during the funded stage.
To address this, we’ve partnered with Match-Trade Technologies to develop a dedicated liquidity model that removes the typical barriers associated with hedging funded accounts. This innovative approach introduces a new settlement model between prop firms and the liquidity provider, enabling proper risk handling while maintaining full independence for both parties.
This solution was created to support healthier prop trading businesses, improve sustainability, and ultimately protect traders by enabling firms to operate with more stability and confidence.
“..we continue to expand our physical footprint by opening new offices in strategic locations such as Dubai.”
What are your strategies for expanding your global client base amid increasing competition in the liquidity services industry?
To expand our global client base amid growing competition in the liquidity services industry, we focus on a multi-layered strategy centered around visibility, accessibility, and meaningful collaboration.
First, we believe strongly in maintaining a global presence. Our team actively participates in major financial and fintech events around the world—last year alone, we traveled across five continents to showcase our products, meet partners face-to-face, and stay at the forefront of industry trends. We aim to have our employees present at key events worldwide, ensuring we remain accessible to both existing and potential clients.
Second, we prioritize communication and support tailored to regional needs. Our employees speak multiple languages, enabling us to provide personalized service and build stronger relationships in diverse markets.
Additionally, we continue to expand our physical footprint by opening new offices in strategic locations such as Dubai. This enhances our ability to deliver local expertise, faster support, and a deeper understanding of regulatory environments.
We also focus on building strategic partnerships to strengthen our global network and expand our client base through shared expertise, technology collaboration, and aligned market initiatives.
Together, these efforts reinforce our commitment to global growth, long-term relationships, and delivering high-quality, client-focused liquidity solutions.
What’s your message to Dubai-based brokers reading this who are evaluating their liquidity provider relationships?
For brokers in Dubai, I can confidently tell you that choosing the right liquidity partner is about more than pricing and technology—it’s about personal relationships, reliability, accessibility, and long-term support. Our message is simple: we are fully committed to being a trusted, local partner that understands the unique requirements of this dynamic and rapidly growing market.
With our modern office in Dubai, we are strategically positioned to serve our UAE clients with enhanced proximity, providing timely support and in-depth local expertise. Our regional team recognizes the value of personalized guidance tailored to each broker’s requirements and is dedicated to delivering it with excellence.
We actively invest in building strong partnerships and participating in major regional and global industry events to stay connected and accessible. We also traveled across five continents last year to showcase our solutions and strengthen strategic relationships worldwide—demonstrating our focus on real, human engagement rather than simply remote interaction.
To brokers evaluating their options, we encourage you to choose a provider that is committed to growth, transparency, and collaboration. We are here in Dubai to support your expansion and to deliver cutting-edge, client-focused liquidity services backed by global reach and local presence.
What’s your physical presence or partnership strategy in the MENA region? Are you committed to growing here?
Our strategy in the MENA region is strongly focused on establishing a solid physical presence and building long-term partnerships. The UAE—and Dubai in particular—has quickly become a major global hub for financial services and technology, and we recognize its strategic importance in our industry. It is a region we cannot ignore.
We already have an established office in Latifa Towers, which serves as a key base for supporting our clients across the region. However, due to significant growth and increasing demand, we are actively exploring opportunities to move to a larger office space that will enable us to expand our local operations and better accommodate our team.
In parallel, we are developing strong relationships with regional partners and institutions and have major expansion plans underway to enhance our coverage throughout the MENA region. Our rapidly growing client portfolio is clear evidence of the increasing trust and market opportunity here. We are fully committed to long-term growth in the region and view MENA as a critical part of our global strategy.
We are fully committed to long-term growth in the region and view MENA as a critical part of our global strategy.
Read the interview also below and in the digital magazine
Who is Who
Andreas Kapsos, Chief Executive Officer of Match-Prime Liquidity, brings over a decade of deep expertise in the global Forex and multi-asset liquidity landscape. Throughout his career, he has collaborated closely with some of the largest brokerage firms, giving him a comprehensive understanding of the commercial, technological, and regulatory needs of both Brokers and Traders. This experience has enabled him to structure a highly client-focused liquidity offering, built on transparency, flexibility, and tailored solutions for diverse business models.
Over the years, Andreas has cultivated a strong international client network, serving institutions and brokers around the world. His global exposure has positioned him as a well-recognized and respected figure within the liquidity and fintech ecosystem.
With the recent opening of Match-Prime’s office in Dubai, Andreas has become actively engaged in numerous strategic liquidity partnerships across the Middle East, reinforcing the company’s expansion and strengthening its presence in one of the fastest-growing financial hubs worldwide.